Bâloise Vie Luxembourg launched life-insurance360.com: the first 100% digital white paper to provide a complete explanation of the Luxembourg model for life insurance.
This digital device reinvents the concept of the white paper and the way to get information about life insurance, by analysing the sector in a new way through a dedicated website.
More than 10 chapters will be published periodically until 2020. They will be illustrated with original "satellite" content to support the message: computer graphics, case studies, factsheets, interviews and videos.
The first chapter of the white paper is online, as well as a teasing of the second chapter to be published with an exclusive interview with the Luxembourg Minister of Finance!
This platform is resolutely modern in its design and philosophy, with content written by experts at Bâloise Vie Luxembourg but also open to external contributors (audit firms, lawyers, family offices, private bankers, brokers and personalities from the financial centre).
A solution which meets the needs of the market
According to a study commissioned in 2018 by the Luxembourg Association of Insurance and Reinsurance Companies (ACA), 90% of distributors in the life insurance sector keep themselves informed about new developments in the life insurance market on the internet. However, they usually do not find this information on insurance companies’ websites and complain about the lack of information provided on these sites as well as about the lack of any digital means available to them for presenting the expertise of Luxembourg life insurance.
life-insurance360.com is Baloise's answer to this problem and its ambition is to make this website the industry's reference for information about international life insurance.